360° video at Paris Fashion Week for Fall/Winter 2016


At Paris Fashion Week 2016, Swarovski and award-winning fashion designer Hussein Chalayan presented a unique collection based on themes of metamorphosis, progression, and power of culture.

Working with our close friends at Surround Vision, Apache captured the heart of the event in 360° video, from behind-the-scenes model prep to a VIP POV at the front of the runway.

Presented in 360° on YouTube and Facebook VR video, a bespoke Android and iPhone app for Google Cardboard and Samsung Gear VR was soon to follow.

"I'm excited about [VR] because it gives the viewer an experience removed from both space and time."

Hussein Chalayan

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