TMNT TARTARUGA RUN

Battling the Foot Clan in a Body-tracking AR Experience

Overview

With the release of the blockbuster "Teenage Mutant Ninja Turtles: Out of the Shadows" right around the corner, Paramount Pictures teamed up with Apache and AOL to give people a unique and interactive taste of the film a month prior to release.

Working with pre-release footage of what was sure to be a stand-out scene in the movie, Apache meticulously recreated the infamous New York highway filming location and, with the power of Kinect 2, gave players control over the Tartaruga, the Turtle's trademark truck.

Results

Leaning left and right to steer, and with a swing of the arm to attack with the Tartaruga's nunchucks, players took on hordes of AI-controlled Foot Clan enemies before a climactic boss battle with series antagonists Bebop & Rocksteady.

The game culminates in a photo opportunity with Leonardo, Michelangelo, Donatello, and Raphael, which is then shared by email and on social media.

Client Testimonial

"Apache did a phenomenal job working on a Digital Out Of Home experience for one of our movie studio partners. The whole project was managed superbly, they were extremely agile and the end experience was fantastic. They were creative when we needed them to be and detailed when we got down to execution. Above all they were open, friendly, collaborative and delivered the project on time and to budget. Top marks."

Tom Brunner, Director at AOL

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