Morgan Motor Company is an iconic British motor car manufacturer that has been hand-building unique vehicles since 1910. Morgan's Supersport model combines traditional aesthetics with modern performance.
Apache was tasked with creating an online configurator to allow customers to personalise their Supersport in a highly immersive 3D environment, working equally well on desktop and mobile devices.
"Our partnership with Apache is built on trust. The result is a world-class configurator that allows customers to tailor their dream Morgan via a seamless experience on any device."
— Toby Blythe, CMO, Morgan Motor Company
The Solution
The challenge was how to deliver a high-fidelity 3D experience seamlessly on both desktop and mobile browsers, without the need for specialist apps or plugins.
We evaluated the landscape of web-enabled 3D development tools, from cloud-based Pixel Streaming to low-level WebGL frameworks like Three.js.
We quickly ruled out Pixel Streaming due to its inherent drawbacks – laggy inputs, and super-high running costs. Similarly, while native WebGL frameworks had the potential to deliver high performance, they lacked the artist-friendly workflow essential for a premium configuration experience.
The solution presented itself in the form of Wonderland Engine - the only platform specifically designed to solve this exact challenge. We have been incredibly happy with the results, which we feel speak for themselves.
Feel free to drop us an email to arrange a call. We're always happy to have a chat, whether it's to bounce an idea around or just to offer some advice.
