Warner Bros: Batman v Superman

Overview

Several months prior to the release of what could well be Warner Bros. biggest blockbuster of 2016, Batman v Superman: Dawn of Justice, Warner Bros. were seeking an innovative interactive agency to help bring Batman and Superman to life in cinema foyers and retail locations throughout Europe, North America and the UAE. Given the theme of the film, what better way than to have the public suit up as Batman and Superman themselves and be pitted against each other for a photo opportunity?

With our decorated history in cutting-edge interactive movie marketing, Apache and Warner Bros. soon formed a flourishing relationship, and the Batman v Superman experience was born. Taking our signature blend of Augmented Reality and Kinect body tracking to next level, the Batman v Superman experience measures players’ dimensions in real-time and perfectly fits Batman’s and Superman’s suits to their body, allowing two players to try their superhero suits on for size and get ready for (playful) combat.

Results

With the high-resolution, intricately modelled suits from the film, ultra-realistic cape physics, advanced weather and storm effects, and a photo opportunity which can be shared by email and on social media, it didn’t take long for word to spread and queues to form in cinemas and shopping centres throughout the world.