Bulmers: Perfect Pour

Overview

Working closely with award-winning creative agency Space, Bulmers asked us for an innovative solution to enlighten target drinkers and bar staff about the perfect Bulmers cider.

Using cutting-edge Augmented Reality technology, we created a pioneering mobile app to deliver Bulmers’ guidelines for the ‘perfect serve’ direct to smartphones and iPads. By pointing the app at their glass, users activate dynamic serving instructions that show them how to pour the perfect Bulmers – wherever they were. The app also lets users locate their nearest Bulmers pub, and browse Bulmers’ showcase of cider flavours.

The app was the world’s first to achieve real-time reflection and refraction effects in AR.

Results

The campaign rolled out across 10,000 on-trade outlets and major supermarkets, through POS kits, sampling and digital channels. The application was downloaded thousands of times, and we were proud to see it praised among developer circles for its technical achievements.