The Great Green Wall is an African-led project with an epic ambition: to grow an 8,000km line of plants and trees across the entire African continent. Its goal is to provide food, jobs, and a future for the millions of people who live in a region on the frontline of climate change.
We were invited by the UN to promote the Great Green Wall, and to connect people emotionally with the cause. Unable to bring the world to Africa to experience the initiative in person, it was clear that Virtual Reality was the solution – nothing can take you there quite like it.
Working with our talented friends at venturethree and Surround Vision, we created ‘Growing a World Wonder’, a Virtual Reality film that follows Binta, a young Senegalese girl, as she and her family tend to their section of the Wall. Using advanced VR technology and cutting-edge 360° video drones, the film captures both the epic ambition of the project and the intimate human story of the people at its heart.