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PLAYSTATION CHRISTMAS

An AR App for the Sony PlayStation 4 launch

Overview

With the festive season fast approaching, and the PlayStation 4 release a mere month away, Sony pulled out all the stops to get the PlayStation name resonating with consumers in time for Christmas.

As part of this campaign, and working closely with creative agency 20Ten, Sony looked to us to help spread the word. With a treasure trove of iconic PlayStation characters reaching back twenty years, there were plenty of ways we could do just that.

The idea was a create-your-own Christmas card app which, with the power of Augmented Reality, enabled users to interact with and take photos next to their favourite PlayStation characters. Photos are then transformed into Christmas cards by choosing themes and frames, and sent to loved ones via email and social media.

Results

The application was released publicly to positive reviews and thousands of downloads. The app was best experienced at select retail environments around the country, where designated areas were demarcated and large standee markers were printed for an optimal AR experience.

Take a look at some of our recent work...

All
intu: VR Winter Wonderland
intu: VR Winter Wonderland
Bringing VR to shoppers at intu Nottingham
Cartoon Network: Ben 10 Hero AR
Cartoon Network: Ben 10 Hero AR
Client name: Cartoon Network
Date: October 2016
Cartoon Network: Ben 10 Hero AR
Transform into one of four aliens
Zaxbys: Fanz of Flavor VR
Zaxbys: Fanz of Flavor VR
Client name: Zaxbys
Date: September 2016
Zaxbys: Fanz of Flavor VR
An innovative VR experience
Paramount: TMNT Tartaruga Run
Paramount: TMNT Tartaruga Run
Client name: Paramount
Date: May 2016
Paramount: TMNT Tartaruga Run
Steer the garbage truck and battle the foot clan