0

ZAXBY'S

An innovative VR experience for a US fried chicken chain

Overview

With over 700 locations across the States, quick service chicken restaurant Zaxby’s was looking for a compelling way to interact with sports fans and give them a taste of something truly new.

Working with talented US agency My Friend's Nephew, Apache developed a bespoke Virtual Reality painting game enabling players to enter a virtual Zaxby’s restaurant, dip their controllers in digital Zaxby’s sauce, and get painting their very own Big Z – the Zaxby’s chicken mascot. After painting their sauce-based masterpiece, players could pick up a virtual polaroid camera and take a photo of their creation in VR to be shared with friends and family online.

Results

The campaign toured 12 US-based locations at American Football games running from early September through to the end of November 2016, and reached tens of thousands of football fans.

Testimonials

"VR was a way we could immerse all of the sports fans and tailgaters to show them what Zaxby’s is all about. If you don’t have a Zaxby’s near you, you can still get a feel for it… VR was a great way to resonate with sports fans and college students that are up-to-speed with technology."

Will Riley, Vice President of Brand Management and Marketing at Zaxby’s Franchising

Take a look at some of our recent work...

All
intu: VR Winter Wonderland
intu: VR Winter Wonderland
Bringing VR to shoppers at intu Nottingham
Cartoon Network: Ben 10 Hero AR
Cartoon Network: Ben 10 Hero AR
Client name: Cartoon Network
Date: October 2016
Cartoon Network: Ben 10 Hero AR
Transform into one of four aliens
Zaxbys: Fanz of Flavor VR
Zaxbys: Fanz of Flavor VR
Client name: Zaxbys
Date: September 2016
Zaxbys: Fanz of Flavor VR
An innovative VR experience
Paramount: TMNT Tartaruga Run
Paramount: TMNT Tartaruga Run
Client name: Paramount
Date: May 2016
Paramount: TMNT Tartaruga Run
Steer the garbage truck and battle the foot clan