Working with our friends at I2O3D, we were tasked to create an app to showcase the the McLaren P650S using the power of Augmented Reality.
Launched at the 2014 Geneva Motor Show alongside the McLaren 650S supercar itself, this AR app allowed users to fully configure the car. Users could choose from a selection of body colours, wheel options, brake calipers and interiors to create their dream configuration.
The car could then be viewed in-situ by placing a printed marker on the floor or on a table, or placed into one of three pre-defined scenes. The app automatically controlled the reflection and lighting for the scene to achieve maximum realism.
The app was then made public by releasing it on both the iOS and Android app stores.