With more and more blockbuster titles coming to Sky’s Buy & Keep service, Sky had to get creative and shout about it from the rooftops. What better place than the top floor of the Sky Experience Centre in the world-famous O2 Arena in London?
Among these Buy & Keep titles was the flagship X-Men: Days of Future Past. Sky came to us with a brief: discover your mutant X-Gene and put your new powers to the test. It was clear this would be a perfect application of Augmented Reality.
Using the magic of Kinect 2, players see their hands transform with claws like Wolverine, beckon the elements and shoot lightning bolts like Storm, or master magnetism and command metal debris like Magneto. And, what’s more, a photo of the player mutated as their chosen character arrives in their inbox when they’re done.