Cartoon Network: Ben 10 AR

Overview

Cartoon Network partnered with Apache to bring the power of the Omnitrix to Manchester, as the Ben 10 Hero AR Experience took place on the first weekend in October at intu Trafford Centre.

Children were able to transform into one of four different aliens, watch the premiere episode of the brand new Ben 10 series, and get their photo taken with Heatblast – a favourite alien amongst the Ben 10 audience.

Powered by Apache’s signature blend of Augmented Reality and Kinect, kids became a Ben 10 alien of their choice: Heatblast, who throws fireballs; Diamondhead, who throws crystal shards; Four Arms, who creates shock waves; and Overflow, who shoots water.

Results

The initial run at intu Trafford Centre proved so successful that the experience later toured at three additional locations: London, Copenhagen, and Tuscany. An expanded experience featuring a full-fledged Ben 10-branded game is planned for a wider release in 2017.