Augmented Reality
Augmented reality (AR) blurs the line between the real and the computer-generated by overlaying 3D digital images, high-resolution video and other information onto real-world content, all in real-time.
At its purest, marketing is simply engaging consumers, and augmented reality presents unparalleled opportunities in this regard. Augmented reality is a whole new dimension of interaction with your brand, enabling infectious, memorable experiences that form lasting, valuable impressions.
Apache and Total Immersion
We're one of only a handful of companies in the UK partnered with Total Immersion. With around 80% of augmented reality experiences built on their technologies, Total Immersion are the global leaders in augmented reality.
This means we're uniquely trained and licensed to develop and distribute augmented reality solutions using their highly advanced software platforms. Think of us as one of the first full-service augmented reality agencies in the UK.
Augmented Reality in Marketing
The 'wow factor' of AR means that word quickly spreads of new campaigns, so the viral effect can be huge. It's not all style over substance though; augmented reality campaigns consistently achieve high conversion rates and dwell times — far higher than is possible with conventional techniques:
- Sosro the tea manufacturer saw a 400% uplift in sales by using AR as the backbone to their marketing campaign online and in store.
- Nokia used AR to increase dwell time at the CES 2010 show, increasing dwell time to 25 minutes compared to significantly lower dwell times without AR.
- Major brands such as Coca Cola and McDonald's have benefited from conversion rates of 70% (site visitors that chose the AR experience), with 13% of these going on to purchase the product. This is quite phenomenal when compared with the industry standard website conversion of only around 0.5%.
Still wondering what AR can do? Check out our augmented reality blog. However, chances are you're already convinced of augmented reality's immense potential, so contact us and we'll help you make it happen.